For this project, I worked on a rebranding for Elke, a business coach for women. Together, we delved into the core of her business: who she is, what she stands for, and who she wants to reach. From that foundation, I developed a complete visual identity, from logo and sub-brand to color palette, social media templates, and a matching photoshoot. The result is a branding that feels warm and powerful and reinforces her story, both for her and the women she works with.